Eskimo Suede Boots, Mou (£170-£235)
Sarah-Jessica Parker Gwenyth Paltrow
Let me introduce you to the MOU Eskimo Boot. Already with a large celebrity following (see above), it looks as though UGG have a competitor in their midst. In my opinion they are on par with UGGs, (unflattering and something strictly kept for wearing indoors) and look even more like slippers than UGGs. Despite this, the average British consumer is sucked in by these comfortable and cosy trends- including myself, (perhaps fuelling the recent ban on wearing PJ bums into Tesco's) and if they knock out the UGG boot, then why not?