Monday, 13 February 2012

AH Lost & Found

Anya Hindmarch is renowned for her quirky take on all things British, whether it is an old British doctor's bag as inspiration for the Bruton, Edie Campbell as her model or a dis-used Tube station as her show room for SS12... see here for the mini video.

This season's camouflaged ad campaign has to be one of my favourites she has ever done. The inspiration of the idea being 'Lost & Found' which is reflected with the bags being completely camouflaged and surrounded by typically British products, such as a Lyle's Golden Syrup can. The intensity of all shades (vibrant green for the Apple, or the creams and browns for the Bruton), reflect a very simplistic idea yet conceives an incredibly eye catching campaign.

For the Apple, shop here

For the Bruton, shop here

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